Digital Marketing and its Benefits

Digital marketing is the process of using media tactics to communicate a specific message about an organization’s goods, services or brands, to the consumer. It refers to a broad category of Internet marketing strategies designed in the process of brand promotion, attracting website visits and traffic, creating leads, and selling. Digital marketing on the other hand is not saturated and is much more flexible, making it possible for businesses to monitor their performance and thus seen the impact of their campaigns instantly than the conventional marketing.

Key Components of Digital Marketing:

1. Search Engine Optimization (SEO): The set of activities aimed at improving the content of web-pages to increase their position in SERPs such as Google, Yandex, Bing, etc. Increases your company’s online exposure for free by aiming at paid and unpaid traffic visits.

2. Content Marketing: Developing and sharing information that is readily useful, related and stable that can appeal to a desired market. This stems from published articles, YouTube or Vine videos, E-books, graphics, tweets, or posts that create awareness, entertain, or create a desire in the audience that can be converted into a customer.

3. Social Media Marketing (SMM):Organizing audiences through specific websites such as Face book, Instagram, twitter, LinkedIn etc., and creating specific pages for content or product advocacy and promotion. This is the process of putting materials on such sites and getting paid for this service as well as normal posting on such sites.

4. Pay-Per-Click (PPC) Advertising: An Internet marketing strategy in which firms are paid each time a viewer clicks on an advert placed by the firm. Some of the well-known Channels are Google Ad Words, Microsoft ad Center like Bing ads, and social media channels such as face book and instagram.

5. Email Marketing: The process of regularly and selectively communicating to a set of people on one’s list with the intention of establishing trust, and making sales to them. This consists of emails that contain information about a company, products, services, various offers, and successive e-mail messages.

6. Affiliate Marketing: A type of online advertising where Web merchants reward affiliates for each visitor or customer the affiliate sends the merchant’s way.

7. Influencer Marketing: The use of popular influential people in the different social media platforms to market products or services. Employment of word of mouth through influencer marketing targets the influencer’s audience.

8. Mobile Marketing: Marketing communications sent to users based on app use, SMS, push notifications, and mobile content. Shows a considerable share of digital marketing since there is a tendency towards the popularization of the use of smart phones.

9. Video Marketing: Video production as created and published video on social media such as YouTube, Instagram, TikTok or website. Social media marketing is especially useful for storytelling, product demonstration, or general user engagement.

10. Conversion Rate Optimization (CRO): The action of enhancing both the look and the content of a website or a landing page to make the percentage of the people who make a particular action higher in some way.

Benefits of Digital Marketing:

1. Cost-Effective: Digital marketing can also be defined as a marketing strategy that uses digital channels to reach a vast audience with the help of a considerably lower amount of money in comparison with more traditional channels such as TV or print media.

2. Targeted Reach: Ads can be targeted by demographic data such as age range, interests and even behaviors of users to give marketers the satisfaction of placing their ads before the right audience.

3. Measurable: Digital marketing is quantifiable in every way so businesses and marketers can quickly identify what is successful and avoid non-productive strategies.

4. Global Reach: Digital platforms for instance help an organization access a market irrespective of its location, thus eliminating geographical constraints.

5. Improved Engagement: Email and other open dial communication which include collaborative content can be used in developing two-way communication which leads to a better relationship between the customer and the firm.

Conclusion

Online marketing communication is becoming indispensable in today’s world as most people indulge in online activity. This helps the business entities, to deliver the message to the intended audiences and in optimize their economic outcomes.